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EASTMAN EGG PACKGING CONCEPT
Exploration
Imagine if eggs were sold separately, one single egg for promotional use, that is just what this package design concept explores. The Eastman Egg Company sells premium quality breakfast sandwiches in downtown Chicago, this packaging concept expires the idea if they were to sell raw eggs, “Farm to Table.” I emphasized this theme by visually creating a 50/50 split in imagery across the package. Other aspects of the design intent to adhere to the brand identity the Eastman Egg Co. has already established for themselves.