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GENEVA ALE HOUSE WEBSITE
Geneva Ale House
Drink Better Beer. The Geneva Ale House hosts over 100 different beers at any given time. When I found out they had such an extensive list, I knew it would be important to highlight this in a unique way. Being one of the big draws of the bar, the beer menu is a prime feature on the site. The menu can be sorted by varying attributes of the beer, right down to the color in darkness or lightness.

Additionally, the owner of the bar provided some initial insight that influenced the design process and how I approached use of imagery. He felt that the bar was a place of warmth and somewhere that you could actually sit with someone and hold a conversation. The intention using larger, full width images was to convey this idea by visually acquainting visitors with the layout, look and feel of the Geneva Ale House.