Self Promotion
After working under a variety of evolving looks over the past 6 years, Eric and I decided it was time to create a unified look. Two contrasting colors compliment the simple, minimal look of our rebrand. Since we generally work under the acronym “LMTLSS” which is “limitless” without the vowels, I wanted to ensure the reference was clear. To accomplish this I created a pattern that abstracted the characters “( X )” that make up the logo mark and merged that with “LIMITLESS” spelled throughout.